Sales Strategy &
Skills Training ProgramS 

Empower Your Team to Sell with Confidence, Build Trust, and Deliver Results You Can Measure!

Available in two formats:

  1. Self-paced online OR
  2. Live virtual sessions

Available in two formats: 1. Self-paced online OR 2. Live virtual sessions

Does your heart palpitate, and your palms sweat when you think about sales, Networking or prospecting?

Are you or the sales team missing sales targets or struggling to convert potential new customers and clients, but are unsure why? 

Understanding the fundamentals of sales and being confident with clients is crucial to building a successful, sustainable business.


Whether you are a non-profit or a for-profit company, a product-based or service-based business, solopreneurs, or multinational corporation, a customer-centric, relationship-based sales approach is the most authentic and effective way to build a robust long-term business and forge enduring, trusting client relationships along the way.

Empower Your Sales Team To:


  • Boost performance by 20% and achieve revenue goals

  • Build authentic client relationships that drive trust and loyalty

  • Deliver tailored solutions that create win–win outcomes

  • Transform satisfied clients into lifelong advocates

  • Strengthen resilience in a changing market

  • Communicate with clarity and confidence

  • Foster a culture of collaboration and growth

  • Align personal growth with organizational success


Who benefits
from THese PROGRAMs?

Whether you lead a sales team or run your own business, the Sales Strategy & Skills Training Program (live, virtual) and the Your Sales Strategy Simplified Program (self‑paced) are designed to help you and your team to succeed in today's marketplace.

These programs give entrepreneurs and sales leaders a relationship‑based sales process that equip teams to:

  • Confidently connect with their ideal clients
  • Step into the role of a trusted advisor who close deals with honesty and integrity
  • Build meaningful conversations that lead to long‑term relationships



Through my proven framework and results-driven selling techniques, participants learn how to:

  • Qualify prospects to fully understand their clients needs
  • Present tailored solutions that resonate with their buyer
  • Overcome objections with confidence to close deals
  • Negotiate win–win outcomes that strengthen client trust and create loyalty

Ready to set your team on the path to sales success, build loyal lifelong clients, and accelerate business growth? Let’s explore how these programs can equip your people, and your organization on a path to lasting results.



Specific job roles and departments I’ve trained

and coached include:


  • Sales, Catering, Convention Service team members
  • Entrepreneurs & Solopreneurs
  • Directors of Sales & Marketing and team leaders
  • Service professionals and account managers 
  • Executive Directors of non-profits
  • Fundraising professionals
  • Customer service teams
  • Front line employees 
  • Job seekers
  • And many more!


Industries and sectors include:


  • Hospitality/tourism
  • Entrepreneurs
  • Coaches & Consultants
  • Real estate agencies
  • Non-profit organizations
  • Staffing agencies
  • Manufacturing
  • Industrial cleaning firms
  • Agriculture/farming
  • Printing
  • And many more!


The fundamentals of relationship‑based selling apply to all industries. My training and coaching will adapt proven, relationship‑based sales fundamentals to your industry, so you and your team can build confidence, strengthen client relationships, and achieve lasting results.

What topics are highlighted in the program?

Through these programs, you will learn how to identify your ideal client, how to communication with them, specific sales tools and techniques needed to connect, qualify, build trust and how and when to present your product or services offered by your company. You’ll also gain a deeper understanding of your competitive advantage and how to best present the benefits of your business—a key component of increasing your sales effectiveness.

What Your Team Will Master:


  • Sales fundamentals that drive measurable growth

  • Relationship-based, client-centric selling

  • Smart prospecting & qualifying to focus on the right opportunities at the right time

  • Tailored presentations that align with client goals

  • Confident objection handling & win‑win negotiation

  • Clear, consistent closing skills to secure next steps

  • Trust‑building relationships that lead to loyalty and referrals


Benefits for Your business:

  • Stronger team confidence and performance

  • A repeatable, results-driven sales process

  • Higher client retention and satisfaction

  • Sustainable growth and long-term success

"Deciding to work with Ronda was one of the best decisions I’ve made in my 28-years as an entrepreneur. I have struggled for years with how to “master the art of the sales conversation.” More often than not, selling felt salesy and pushy, which has gotten in the way of not only my impact but my income as well. After working with a few sales coaches over the years (with no measurable improvement), I decided to try one more time and signed up for Ronda’s 5-week sales program. Within a month of completing Ronda’s program, I confidently and comfortably closed two of the most significant contracts in my coaching career and continue to grow my practice consistently. Ronda’s knowledge, compassion, and brilliance have been a real gift. I highly recommend her 5-week program, as well as 1:1 coaching. If you struggle as I did with how to clearly and succinctly articulate the work you do in a way that has potential clients leaning in and asking for more, reach out to Ronda today."


-Lisa Danforth- Business Strategist & Speaker & Leadership Vision Coach

"I have had the pleasure of working with Ronda over the past several weeks learning how to "sell" my services. However, instead of feeling like a snake oil salesperson like I feared. Ronda showed me how to let what I do sell itself by connecting to the client and remembering it is always about the relationship, not the sale. That was an invaluable lesson, and one I will never forget. Thanks to Ronda, I am more confident in my ability to sell what I do, knowing I am provided a much-needed service. Thank you, Ronda for your wisdom, kindness, and support!"


-Lisa Rees- LTR Leadership, Emotional Intelligence Consultant, Author

"Deciding to work with Ronda was one of the best decisions I’ve made in my 28-years as an entrepreneur. I have struggled for years with how to “master the art of the sales conversation.” More often than not, selling felt salesy and pushy, which has gotten in the way of not only my impact but my income as well. After working with a few sales coaches over the years (with no measurable improvement), I decided to try one more time and signed up for Ronda’s 5-week sales program. Within a month of completing Ronda’s program, I confidently and comfortably closed two of the most significant contracts in my coaching career and continue to grow my practice consistently. Ronda’s knowledge, compassion, and brilliance have been a real gift. I highly recommend her 5-week program, as well as 1:1 coaching. If you struggle as I did with how to clearly and succinctly articulate the work you do in a way that has potential clients leaning in and asking for more, reach out to Ronda today."


-Lisa Danforth- Business Strategist & Speaker & Leadership Vision Coach

"I have had the pleasure of working with Ronda over the past several weeks learning how to "sell" my services. However, instead of feeling like a snake oil salesperson like I feared. Ronda showed me how to let what I do sell itself by connecting to the client and remembering it is always about the relationship, not the sale. That was an invaluable lesson, and one I will never forget. Thanks to Ronda, I am more confident in my ability to sell what I do, knowing I am provided a much-needed service. Thank you, Ronda for your wisdom, kindness, and support!"


-Lisa Rees- LTR Leadership, Emotional Intelligence Consultant, Author

How does the program work?

The Sales Strategy & Skills Training Program for Success and Your Sales Strategy Simplified on line course are comprehensive programs focused on addressing the fundamentals of selling for yourself or your company in todays marketplace. You will learn how to  develop the selling skills and implement client-based solutions that will establish integrity and trust while increasing your bottom line.


In addition to your classroom time, you will have access to:

  • Supplemental handouts
  • Workbooks
  • Exclusive video content 


Ready to master sales once and for all? Reach out today!

GET STARTED TODAY