Sales Strategy &
Skills Training ProgramS 

Learn how to sell Effectively with confidence!

Available in two formats:

  1. Self-paced online OR
  2. Live virtual sessions

Available in two formats: 1. Self-paced online OR 2. Live virtual sessions

Does your heart palpitate, and your palms sweat when you think about sales, Networking or prospecting?

Are you missing your sales targets or struggling to convert potential new customers and clients, but are unsure why? 

Understanding the fundamentals of sales and being confident with clients is crucial to building a successful, sustainable business.


Whether you are a non-profit or a for-profit company, a product-based or service-based business, solopreneurs, or multinational corporation, a customer-centric, relationship-based sales approach is the most authentic and effective way to build a robust long-term business and forge enduring, trusting client relationships along the way.

Sales Training provides the foundational selling skills and customized guidance you need to:


  • Grow indivudial sales performance on average of 20%
  • Achieve sales and revenue goals
  • Connet authentically your ideal clients 
  • Offer clients tailored solutions for your clients
  • Develop win/win strategies
  • Create lifelong clients, raving fans and advocates
  • Achieve your personal and organizational success plan
  • Master interviewing skills to land that dream job  

Who will benefit from THIS PROGRAM?

Through my live virtual Sales Strategy & Skills Training and self-paced Your Sales Strategy Simplified Programs, I enable solopreneurs, entrepreneurs and sales teams build their confidence to effectively connect with their ideal clients authentically to become a successful sales consultant and trusted advisor to their clients.

Both programs provide the framework and the selling techniques necessary to develop meaningful conversations with prospective clients that will cultivate trusting relationships based on honesty and integrity. My clients learn the skills to qualify their prospects to fully understand their needs, present a tailored solution, overcome objections, and negotiate win/win deals.  If you are ready to create your path to sales success, build loyal life-long clients, advocates and a business that will grow and thrive, this training is for you!


Specific job roles and departments I’ve trained

and coached include:

  • Business owners
  • Entrepreneurs and Solopreneurs
  • Sales & Catering Managers and sales teams
  • Directors of Sales and team leaders
  • Service professionals and account managers 
  • Executive Directors
  • Fundraising professionals
  • Customer service teams
  • Front line employees 
  • Job seekers
  • And many more!

Industries and sectors include:

  • Coaches and Consultants
  • Real estate agencies
  • Hospitality/tourism
  • Entrepreneurs
  • Non-profits
  • Staffing agencies
  • Manufacturing
  • Industrial cleaning firms
  • Agriculture/farming
  • Printing
  • And many more!

Don’t see your specific job or industry listed? Don’t worry!

This customized sales training and coaching programs tailors the universal skills of selling to any industry and to any employee or person who works directly with clients. 

What topics are highlighted in the program?

Through these programs, you will learn how to identify your ideal client, how to communication with them, specific sales tools and techniques needed to connect, qualify, build trust and how and when to present your product or services offered by your company. You’ll also gain a deeper understanding of your competitive advantage and how to best present the benefits of your business—a key component of increasing your sales effectiveness.

Topics covered include:


  • Sales fundamentals 
  • Building selling skills 
  • Customer-centric sales
  • Identifying and understanding your why
  • Developing rapport with prospects and clients
  • Interpreting body language and communication styles
  • Networking with clients skillfully across different platforms
  • Asking qualifying questions effectively 
  • Differentiating between features and benefits
  • Presenting benefits that resonate with your client's goals 
  • Understanding, managing and overcoming objections
  • Negotiating Win/Win deals
  • Creating business relationships built on integrity and trust
  • Asking for the next step in the selling process
  • Securing the sale 


"Deciding to work with Ronda was one of the best decisions I’ve made in my 28-years as an entrepreneur. I have struggled for years with how to “master the art of the sales conversation.” More often than not, selling felt salesy and pushy, which has gotten in the way of not only my impact but my income as well. After working with a few sales coaches over the years (with no measurable improvement), I decided to try one more time and signed up for Ronda’s 5-week sales program. Within a month of completing Ronda’s program, I confidently and comfortably closed two of the most significant contracts in my coaching career and continue to grow my practice consistently. Ronda’s knowledge, compassion, and brilliance have been a real gift. I highly recommend her 5-week program, as well as 1:1 coaching. If you struggle as I did with how to clearly and succinctly articulate the work you do in a way that has potential clients leaning in and asking for more, reach out to Ronda today."


-Lisa Danforth- Business Strategist & Speaker & Leadership Vision Coach

"I have had the pleasure of working with Ronda over the past several weeks learning how to "sell" my services. However, instead of feeling like a snake oil salesperson like I feared. Ronda showed me how to let what I do sell itself by connecting to the client and remembering it is always about the relationship, not the sale. That was an invaluable lesson, and one I will never forget. Thanks to Ronda, I am more confident in my ability to sell what I do, knowing I am provided a much-needed service. Thank you, Ronda for your wisdom, kindness, and support!"


-Lisa Rees- LTR Leadership, Emotional Intelligence Consultant, Author

"Deciding to work with Ronda was one of the best decisions I’ve made in my 28-years as an entrepreneur. I have struggled for years with how to “master the art of the sales conversation.” More often than not, selling felt salesy and pushy, which has gotten in the way of not only my impact but my income as well. After working with a few sales coaches over the years (with no measurable improvement), I decided to try one more time and signed up for Ronda’s 5-week sales program. Within a month of completing Ronda’s program, I confidently and comfortably closed two of the most significant contracts in my coaching career and continue to grow my practice consistently. Ronda’s knowledge, compassion, and brilliance have been a real gift. I highly recommend her 5-week program, as well as 1:1 coaching. If you struggle as I did with how to clearly and succinctly articulate the work you do in a way that has potential clients leaning in and asking for more, reach out to Ronda today."


-Lisa Danforth- Business Strategist & Speaker & Leadership Vision Coach

"I have had the pleasure of working with Ronda over the past several weeks learning how to "sell" my services. However, instead of feeling like a snake oil salesperson like I feared. Ronda showed me how to let what I do sell itself by connecting to the client and remembering it is always about the relationship, not the sale. That was an invaluable lesson, and one I will never forget. Thanks to Ronda, I am more confident in my ability to sell what I do, knowing I am provided a much-needed service. Thank you, Ronda for your wisdom, kindness, and support!"


-Lisa Rees- LTR Leadership, Emotional Intelligence Consultant, Author

How does the program work?

The Sales Strategy & Skills Training Program for Success and Your Sales Strategy Simplified on line course are comprehensive programs focused on addressing the fundamentals of selling for yourself or your company in todays marketplace. You will learn how to  develop the selling skills and implement client-based solutions that will establish integrity and trust while increasing your bottom line.


In addition to your classroom time, you will have access to:

  • Supplemental handouts
  • Workbooks
  • Exclusive video content 


Ready to master sales once and for all? Reach out today!

GET STARTED TODAY